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OUTCAST POSSESSION BEGINS

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One-of-a-kind interactive trailer for the TV horror show Outcast, designed to immerse you in its world and introduce you to its dark and powerful forces
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One-of-a-kind interactive trailer for the TV horror show Outcast, designed to immerse you in its world and introduce you to its dark and powerful forces. When you close your eyes you allow the demon to possess you, when you open your eyes you realize that the possession is all around you, there is no escape.
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THE POSSESSION BEGINS

Outcast blows up the traditional trailer concept to give users the feeling of being possessed by a demon. This experience is controlled by webcam facial recognition, sensing when users open or close their eyes. When you close your eyes you enter the world of the demon and experience your own possession taking place. 3D binaural audio makes it feel that you really are there. If you try to escape by opening your eyes you will instead see the possession all around you. Closing your eyes again makes the story continue, opening then will trigger the next terrifying vision.
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A SEAMLESS EXPERIENCE

This project is all about immersion, to bring the user into a narrative and lose themselves. Any interruption or technical disturbance would immediately throw them out of the illusion and emotion. Making the soundtrack interactive plays a crucial role in binding the different parts of the experience together. The demon voice is never just faded away but allowed to speak to the end of the phrase, the 3D soundtrack blends perfectly into the sound design for the video clips. This way you can move between the two worlds in a totally seamless way.
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TECHNICAL PERSPECTIVE

The experience has the widest technical support possible. It supports desktop, tablet, mobile, and can be controlled by eye tracking, keyboard control, touch. The full experience is supported on all major browsers including Internet Explorer. iPhone doesn’t normally support interactive film since it opens video in its own player, but thanks to a hack found by our friends at Earth People we were able to support it too.
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RESULTS

“Possession Begins” innovative brand of horror helped propel Outcast to become Cinemax’s most watched premiere ever, with 4 million views across streaming and broadcast.
From industry to fan culture to the technorati, the impact was clear, as the campaign generated over 68 million original impressions in less than a month.
Here’s what the press had to say:
“…Rethinks the way ads and trailers are displayed today.” -PSFK
“…If you’re prone to screaming during scary movies, maybe don’t test this out at the office.” -ADWEEK
“…The twist here is that the trailer is actually interactive, using, get this, your own eyes to control the video.” – BLOODY DISGUSTING
“…Forces you to keep your eyes closed in order to progress, and makes sure everyone that watches it gets into the right frame of mind to do so.”- ENGADGET
“Possession Begins” proved there are fresh ways to give the horror-loving masses new kinds of nightmares.
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I’M SCARED TO OPEN MY EYES,
I’M SCARED TO CLOSE THEM.

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OUTCAST POSSESSION BEGINS

THE POSSESSION BEGINS

A SEAMLESS EXPERIENCE

TECHNICAL PERSPECTIVE

RESULTS

I’M SCARED TO OPEN MY EYES, I’M SCARED TO CLOSE THEM.

I’M SCARED TO OPEN MY EYES,
I’M SCARED TO CLOSE THEM.