Category: Marketing

I got a present from my friend Timo Kiuru The Unthinkable Finn. It was the title of a book he thought I should write: “Everything you know about story telling is wrong” Well, thank you! That will not annoy anyone at all! After some initial hormonal spikes produced by my Swedish genes (or social upbringing depending on… Continue reading Everything you know about Digital Marketing is wrong

Marketing trends come and go. I am always surprised how slow the process is. When I think a trend is about to die, then it has almost not even started. While I watch it grow I think: “you know that this won’t work for very long right? When you say that [latest marketing trend] is… Continue reading Why every marketing strategy eventually will fail

There is an on and off debate about the future of the Agency-Of-Record model. The other day this article argued for firing the AOR and switch to a team of specialists instead. According to a recent survey by The CMO Club of 106 CMOs few are actually satisfied with the AOR model. The most common reasons is a lack… Continue reading Redefining the Agency-Of-Record

The date is March 28th 2018 and social media is in the crosshairs. The last six months surely hasn’t been easy for the social giants and it will be very insteresting to see how it all plays out. This article is not about that. It is about the state of content in marketing. This topic… Continue reading Social is killing content — and maybe itself in the process

Medium is a great platform, you can find articles about almost any topic. The Daily Digest I get in the mail is a real treasure trove. There is just one problem. One writer has been able to take the top spot in “Today’s hightlights”. Three days out of five he is featured, often at the… Continue reading Why social media giants must give us control of what we see in our feeds