Category: Issue003

This article is a part of the Battery003 issue: Where do great ideas come from? Words are weird. Take any word, focus on it, think about how it sounds, looks, how it is spelled, and of course what it means. After a while it starts to dissolve and questions arise: is it really spelled that… Continue reading In defense of the “obvious”

This article is a part of the Battery003 issue: Where do great ideas come from? Conformist: a person who conforms to accepted behaviour or established practicesContrarian: a person who opposes or rejects popular opinion Are you a conformist or a contrarian? Compliant or disobedient? Foot soldier or rebel? Nice guy or (slightly) obnoxious? If you… Continue reading Be a rebel, question everything!

This article is a part of the Battery003 issue: Where do great ideas come from? Don’t think of an elephant! Tricky, even without the image. A little push is all it takes to make it almost impossible to NOT think about an elephant. The phenomenon is called ironic process theory and applies not only to elephants… Continue reading If something feels complicated…