Category: Company Culture

This is the second part where I rate mission and vision statements of some of the world’s most successful corporations. For some earlier mocking, and for the rating criteria, please check out part 1 here. If you wonder why you should bother at all, please check out my article about the intrinsic value of vision… Continue reading Me mocking silly vision and mission statements, part 2

So how are the big players doing? Do their vision and mission stand up for some scrutiny? They are all successful so they must have been innovative at least at some point in time. In some cases that is in spite of lacking both vision and mission. But there are some exceptions that really shine. I thought… Continue reading Me mocking silly vision and mission statements, part 1