There is an on and off debate about the future of the Agency-Of-Record model. The other day this article argued for firing the AOR and switch to a team of specialists instead. According to a recent survey by The CMO Club of 106 CMOs few are actually satisfied with the AOR model. The most common reasons is a lack… Continue reading Redefining the Agency-Of-Record
Month: June 2020
Design Doing – Design Thinking for the impatient!
It doesn’t matter how much I try, Design Thinking feels very backwards to me. I am not saying that it doesn’t work, I think creative people will be creative in almost any system, and maybe there are use cases where it would make sense. But as a whole it seems overly complex and time consuming,… Continue reading Design Doing – Design Thinking for the impatient!