test for alignments
wertwert Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint… Continue reading test for alignments
The Making Of Robyn Interactive Beat Machine
The music video format is at least as old as MTV and is in need of some drastic makeover! This article is written by Johan Belin and Mary Fagot with contributions from Jakob Nylund, Alaa Mendili, Karl Ringman and Svante Stadler. Background The music video format is at least as old as MTV and is… Continue reading The Making Of Robyn Interactive Beat Machine
Everything you know about Digital Marketing is wrong
I got a present from my friend Timo Kiuru The Unthinkable Finn. It was the title of a book he thought I should write: “Everything you know about story telling is wrong” Well, thank you! That will not annoy anyone at all! After some initial hormonal spikes produced by my Swedish genes (or social upbringing depending on… Continue reading Everything you know about Digital Marketing is wrong
Why every marketing strategy eventually will fail
Marketing trends come and go. I am always surprised how slow the process is. When I think a trend is about to die, then it has almost not even started. While I watch it grow I think: “you know that this won’t work for very long right? When you say that [latest marketing trend] is… Continue reading Why every marketing strategy eventually will fail
How to write an amazing interactive film script (while cutting production costs in half)
This article is a part of the Battery002 issue: Smart content, shoppable videos and Bandersnatch! Netflix’ Bandersnatch episode of Black Mirror has made for example Amazon, YouTube, Walmart, BBC bet on interactive content. Netflix are doubling down with more interactive content and I would assume there is a lot of activity behind the scenes. Unfortunately…… Continue reading How to write an amazing interactive film script (while cutting production costs in half)
Battery004: Physics and Math are easy, UX is not!
User Experience Design seems to imply that we are designing what a user experiences. Unless we are designing mind altering drugs, I would say it is pretty hard to design that what happens in our mysterious consciousness. Instead we create opportunities for a user to experience something. That is as far as our control goes.… Continue reading Battery004: Physics and Math are easy, UX is not!
The UX Designer is my new Hero!
This article is a part of the Battery004 issue: Physics and Math are easy, UX is not! I had an epiphany! UX Design is all about the process. No , I mean literally ALL about the process. And the UX Designer is my new Hero! I did not know that until the other day. Before that… Continue reading The UX Designer is my new Hero!
Bad UX can get us all killed! Seriously!!
This article is a part of the Battery004 issue: Physics and Math are easy, UX is not! We are making progress!! There are two parts in designing the user experience of a product that need to balance, the user’s expectations on one hand, and what could be called the “product vision” on the other. User… Continue reading Bad UX can get us all killed! Seriously!!
UX hiring: Unicorn or Team Player?
This article is a part of the Battery004 issue: Physics and Math are easy, UX is not! Writing “The UX Designer is my new Hero!” was a real eye opener for me. Not so much that I found new tools, processes, tasks, but that the role definition really fell into place. The world outside is… Continue reading UX hiring: Unicorn or Team Player?